Our new logo

Wercker is a Docker-Native CI/CD Automation platform for Kubernetes & Microservice Deployments

Micha Hernandez van Leuffen
Micha Hernandez van Leuffen
May 21, 2013

Today, we excited to announce our new logo and in this post we’d love to share our process with you. 

Initially we were on the path of doing something with the ‘w’ character. Not only has this been done before, we were looking for a logo and shape that we could identify with ourselves.

wercker logo sketches


Our mission with wercker is to create an open delivery platform where developers come together to build amazing things. As such, we went with the beehive analogue that also represents a community of workers, or in our case developers.


beehive logo sketches


We went through various iterations of the logo before we were happy with the final result. Everytime we made the logo simpler and flatter we found it stronger in appearance.

The shield around the beehive can be interpreted in different ways. First off, the shield represents power and reliability, two important aspects of our platform. The line forming the shield can be viewed as a tree branch or the path of a workerbee heading home.


wercker logo sketch


The final result also leaded to a new font, called Simplo, which is described as the 'Italic Futura’. It is a geometric sans-serif font and as such brings a strong presence to the wercker logotype.


wercker logo


We’d love to hear your reactions to our new logo and have also created two versions of a wallpaper that you can download below:

download dark version

download green version


Topics: Team